What is a brand?
It is a word to describe the emotional relationship between customer and a business. Your brand should evoke an emotion of trust and reliability.
What is a corporate identity?
It is a combination of logo, colour scheme, stationery, marketing material, uniforms and signage that conveys a visual statement about your business or organisation.
Although often, the two terms—brand and corporate identity—are used interchangeably.
Why is corporate identity important?
Your corporate identity visually represents your business and it should instantly impress, set up customer expectations and translate across all media. Within seconds, your potential customers will evaluate you, your business and what you are offering, on your business image. Sending the right message will increase sales, customer loyalty and business growth.
Getting your corporate identity right is crucial to gaining new business.
The Concept Factory specialises in getting it right.
We ask questions
Call today for our comprehensive Style Guide questionnaire. We ask questions about your company, products and services, target market and market position. We research your competitors and carefully create a visual strategy that will work for you.
Since 1994, the Concept Factory has worked closely with small, medium and large businesses, council and government organisations to successfully launch and renew corporate identities.
Call or email today for your questionnaire.